How To Choose The Booth With The Ideal Features?

The principal points to consider when choosing a stand are:

• Who releases the proposal: Is important to have references about the company or freelancer with whom you will work. Every attendance to an expo involves investment, this big effort can be felled by a company/freelancer that sets booths without any support or infrastructure.

  Preferably, inquire as much as possible about the company/freelancer who is releasing the proposal: location of offices and production areas, design team, scope, responsiveness etc. Also, you should follow up the process, so it can be avoided cases where the contracted provider takes advantage of the project and the day of the event they don’t even show up.

• Viability of the proposal: Consider that on the digital designs or “renders” sended to you there may be many elements that look perfect on the screen, but that may be risky or not feasible once installed. As much as you can, enquire how will be carried out the parts of the booth that you consider as critical.

  When you have the opportunity, ask for the photographic reference about something they propose, this way you will know if it can look good.

• Objectives precision: Identify the most functional proposal for you. Is possible that it comes with highly striking but impractical proposals, it can bring about issues during your stay in the event. Aspects such as guard areas, negotiation tables, exhibition venues and more are important to guarantee that potential customers will feel comfortable at your stand.

• Desing Changes: Is recommended that your stand doesn’t look the same more than in three exhibitions. Renovating the stand design periodically will communicate evolution, development and improvement to your customers, concepts that will give you an advantage over your competitors. If within the design options presented to you, there is one is alike to the previous one, is recommended to modify it at least in one key element.

• Project magnitude: In many cases, the project is bigger than the company that will set it. Assemblage times are always tight, so it’s important to verify that the proposals are feasible to be developed in the established period, is possible to solve a big/huge (opciones) project in a short time, but to achieve it is necessary that the company which will set the booth has enough and qualified staff.

• Authorizing time: It’s important that you define your decision to your provider. Authorizing in time will allow the responsible to prepare the project calmly, because if you authorize the project the date of the event, you may not get the expected results.