ENGLISH
There are probably as many companies as stands in the exhibitions. Some companies are actually only freelancers who have made a logo, website and have been selling booths. It is important to identify if any of the proposals comes from a format like this. Among the risks involved in working with this business model is that sometimes it will be difficult to locate and may have problems keeping up your project, this only in the planning phase; during assembly, they may not control the situation. Although this business model usually has benefits in prices, due to the very low or no operating costs , repair the damage can be more expensive than having hired a company with more stability.
There are also booth assembly companies that have limited capacity and depends on other larger companies. The first ones mentioned, depends heavily on the ones well stablished, having to verify if they are able to carry on the proposals on the day of the event, if they do not cross their own projects with yours, if they have the necessary staff available, among other factors that they don´t control directly.
These companies usually offer a benefical price, economic booths whose succesess depends on others.
There are companies that have a certain specialty and offer services that initially don´t have at home, since that being in the industry environment, it’s easy and attractive carry out projects with materials that they don´t have or categories they don´ t dominate. These companies are not necessarrily econmic, since they know the average prices in the industry, and probably know the way to carry out the requested project, however, thay may not be the best in that field.
There are companies that offer multiple services and products, consolidated in the market and with huge experience. They may have infrastructure and many years in the industry, however, some do not always achieve successful results with customers due to inexperience and continuos staff turnover, using materials in poor conditions, out of time delivering, the final product does not look like the proposed, there are conflicts during the assemblage, among many other possible uncomfortable situations. These types of companies are always excellent in selling and based their strategy on the advances, its argument is usually the years of existence and some great brands with wich they have worked.
Finally, there are highly competitive companies, with their own infrastructire, high quality finished products and excelent service, as well as the ability to provide the best experience. These companies are a guarantee of success, they almost never fail and if they do, they will know how to resolve things without allowing any other problem to occur and even without being noticed or perceived by anyone. Some of these companies handle high costs, knowing the value they carry and capitalizing it. Their model, in large part, is to work only those projects that represent them enough profits not to sell beyond their capabilities. The high costs they handle are worth it, as long as you are able to cover the payment without affecting the economy of your company.
Although they are the few, there are companies that offers characteristics of total customer satisfaction, with its own infrastructure and with a high commitment in the industry, and can offer competitive prices. This can only be possible due to efficient internal operation processes and 21st century business culture.
As in every industry, there are all kind of products and services, qualities, categories and prices, finding the best option is not always easy.
Some elements that we recommend to identify are:
- INFRASTRUCTURE: Is essential to visit the offices and production areas of your supplier.
- PROJECTS ELABORATED: Websites are not always the best reference, try to request projects with photos.
- REFERENCES: Ask for at least three commercial references, preferably from previous clients.
- COMPANY’S AGE: Depending on your project, if you are going to make a considerable investment, this point would be crucial.