Choosing the booth location is not an easy task. Investing in something remarkable will not be effective if there are barely any visitors to see it.

The following are important points regarding to the booths locations:

• Avoid getting away from the reception area the attenders tend to walk around this area.
• Is not so successful to be placed in other space than a corner. Since being placed in one, the visitors will eventually walk with the view focused on the booth giving a rise to the opening.
• You must analyze the location of the infrastructure columns to avoid having an impact on the visibility and booth’s entrancy.
• Installing in non-main hallways greatly reduces the flow of visitors to your stand.
• Do not install around to the snack bar, and even near the bathrooms, pay attention to the concentration in those areas, during the previous exhibition.
• Stand close or away from your competition, depending on the implemented marketing strategy.
• It’s uncertain that the booths placed next to the positioned companies go unnoticed, because if the space is visually atractive it will produce interest and visitors.
• Cannot afford to miss the nearby locations to workshops or seminars.

The first step is to approach to the organizers to know about the plan to lead the traffic around the exhibition.